Posted by … “We think this is it, and it gives us a great place to launch more xCloud content and give gamers the ability to play from there.”. Mixer was a streaming site, similar to Twitch and Facebook Gaming. The surprise reveal … All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC 2018 and/or its affiliates. Mixer, once called Beam, had largely flown under the radar since it was acquired by Microsoft in 2016. Microsoft will shut down Mixer on July 22, transition users to Facebook Gaming. Still, Twitch and other rival platforms such as. The surprise announcement means Mixer partners and streamers will be transitioned to Facebook Gaming starting today, and Microsoft will no longer operate Mixer as a service in a month’s time. Still, there is big potential in combining the Mixer community with Facebook's ability to grow platforms, said StreamElements CEO Doron Nir. Mixer, the streaming platform from … It’s not clear exactly when we’ll see xCloud show up in Facebook Gaming, but it’s a key part of this new partnership. "Based on Facebook [Gaming's] current trajectory, with the brand growing more than 100% in hours watched from March to May, this announcement is only going to add more momentum to their market share while providing the streaming community with better opportunities," Nir said. All times are ET. Jun 22, 2020 at 10:00 PM. All rights reserved. It seemed like it was starting to take off last year when it successfully managed to bring popular streamers like Tyler “Ninja” Blevins and Michael “Shroud” Grzesiek from Twitch over to its platform. Microsoft's streaming platform Mixer is shutting down and moving to Facebook Gaming. Microsoft Teams will start to use part of this Mixer technology in the future to improve real-time interactivity and low-latency streaming, and the Mixer developers involved in this will remain at Microsoft to help with the work on Teams. But last year, the platform gained attention when Fortnite star Ninja, Microsoft also had a leg up on Amazon thanks to its broad reach in the gaming ecosystem, which includes Xbox consoles, game developers and cloud streaming. The company will transition to using Facebook’s own streaming platform, Facebook Gaming, on July 22. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Microsoft is shutting down Mixer, merging with Facebook gaming - Ninja, Shroud, and other streamers with exclusivity deals are free to stream on Twitch again. This makes, "Just like all Mixer Partners, Ninja, along with King Gothalion, Shroud and Ewok, are welcome to join Facebook Gaming," Symonds said. Microsoft is getting ready to launch xCloud streaming generally later this year, as part of the company’s Xbox Game Pass offering. In an Xbox Wire post, Phil Spencer said that “it became clear that the time needed to grow our own livestreaming community to scale was out of measure with the vision and … The unexpected news was announced today and the closure is happening in … Starting on July 22, all Mixer sites and apps will redirect users to Facebook Gaming, the company said. “I don’t think we’re going to have to wait too long to see the outcome of the collaboration between the two companies to enable this tech for Facebook Gaming viewers,” reveals Spencer. Microsoft recruited exclusive streamers like Ninja and Shroud with big deals, but they haven’t been enough to get more people using the service over rivals. The Microsoft-run streaming serving said today that it’s shutting down and merging with a former competitor, Facebook Gaming. Jun 22, 2020 14:47 EDT Share Tweet Submit. We’ve seen Microsoft give up on services in the past like Groove Music and partner with Spotify, but that partnership wasn’t exactly super close or meaningful to end users. The spokesperson added that Facebook Gaming will assume the rights to the Mixer trademarks and associated domain names, but Microsoft will retain the intellectual property rights to the Mixer technology. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. Dean Takahashi @deantak June 22, 2020 11:30 AM Games. Mixer is shutting down its official platform and migrating over to Facebook Gaming; it has been confirmed today by Microsoft. Microsoft faced a decision between ditching Mixer, selling it off, or even investing more money in without a guarantee it would hit the scale it needs to compete. No matter where they choose to stream, the world deserves their gaming content.". It was also the first indication to streamers on the platform, and to many of the community managers and engineers working on the platform within Microsoft, that Mixer was shutting down. Microsoft has announced that it is shutting down Mixer, the livestreaming platform it launched as a competitor to Twitch and YouTube Gaming. CNN Sans ™ & © 2016 Cable News Network. By Clare Duffy and Shannon Liao, CNN Business. Most of the site’s partners are going to Twitch, although some are headed to Facebook Gaming. “You’ll see us continuing to grow this relationship... this will be the beginning of us seeing future opportunity together. "We want to give Mixer streamers the option to continue streaming on Facebook Gaming. “I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has.”. Mixer’s demise isn’t surprising to anyone, but the timing is. Microsoft is shutting down its three-year-old Mixer live streaming service after being unable to grow it enough to compete with Amazon's Twitch and Google's YouTube. By Kai Powell. Mixer is shutting down...WOW! New York (CNN Business)Microsoft is shutting down its video game streaming platform, Mixer, after its growth failed to meet the company's expectations. James Martin/CNET Microsoft's game-streaming service Mixer is closing down, with the tech giant telling users to transition over to Facebook Gaming instead. “We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there,” says Phil Spencer, Microsoft’s head of gaming, in an interview with The Verge. Mixer is shutting down and Mixer partners are being moved to Facebook Gaming. “Applying these fan-centric capabilities to new productivity experiences will create immersive ways for Teams to empower people, teams, and organizations to better engage in virtual gatherings at work and school,” says Spencer. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. Meta. Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. 49ers star Richard Sherman on gaming and Twitch Stream Aid, Hear Ashton Kutcher's plea to lawmakers on proposed child abuse legislation, These Trump supporters say big tech is biased. Mixer viewers with outstanding Ember balances, channel subscriptions, or Mixer Pro subscriptions will receive Xbox gift card credit. Spencer sees this as the beginning of opportunities around gaming for Microsoft and Facebook. Microsoft, which owns the platform, said this is because Mixer didn’t meet expectations for audience growth. Microsoft’s choice to partner with Facebook is clearly a strategic one that’s also related to broadening the appeal of its upcoming xCloud game streaming service and its overall gaming efforts. Close. “When we think about xCloud and the opportunity to unlock gameplay for 2 billion players, we know it’s going be critically important that our services find large audiences and Facebook clearly gives us that opportunity,” says Spencer. Mixer is shutting down, will be merged into Facebook Gaming. Microsoft has talked about reaching 2 billion gamers with its vision for xCloud, but Mixer wasn’t in a strong enough position to help achieve that goal. Mixer, the livestreaming service owned by Microsoft, is officially shutting down next month, it was announced today. Disclaimer. It added that Mixer Partners — Mixer streamers who are able to monetize their content and enjoy perks such as priority support on the platform — will also be granted partner status with Facebook gaming, and the new platform will "honor and match all existing partner agreements as closely as possible. Microsoft announced today that the company will be shutting down its streaming site Mixer on July 22 and will partner with Facebook Gaming moving forward. Mixer shutting down: Ninja offered $60 million to join Facebook Gaming, Shroud $20 million. It’s a strategic move for the future of xCloud. Ninja and Shroud free to move back to Twitch or YouTube. Microsoft is partnering with Facebook to transition existing Mixer viewers and streamers over to Facebook Gaming in the coming weeks. By choosing I Accept, you consent to our use of cookies and other tracking technologies. On Monday, Mixer announced they’d be shutting down operations. Mixer, Microsoft’s proprietary streaming platform, is shutting down in exactly a month. Microsoft has struggled to reach the scale needed for Mixer to compete with Twitch, YouTube, and even Facebook Gaming which has led to today’s decision. The closure isn’t the final nail in Mixer’s coffin though as Microsoft partnered with Facebook Gaming to give streamers a home outside of Mixer. Microsoft is shutting down Mixer “It wasn’t as much about return on sell, it was about finding a partnership that was the best things for the community and streamers,” explains Spencer. Microsoft will work closely with Facebook to bring xCloud to Facebook Gaming, allowing viewers to click and immediately play games that people are streaming. Microsoft today announced that the company will be shutting down Mixer, its official streaming service, and that Microsoft is teaming up with Facebook to enable the Mixer community to move to Facebook Gaming.. Last month, Microsoft announced it was shutting down Mixer on July 22nd. On July 22nd, all Mixer sites and apps will automatically redirect to Facebook Gaming. 59.8k. Microsoft has given up trying to compete with Amazon’s Twitch. I think we have a lot of alignment between the organizations on areas where the industry is going and how we can help each other.”. Most stock quote data provided by BATS. When Mixer shuts down in July, the site and its apps will redirect to Facebook Gaming. Facebook spokesperson Drew Symonds noted that it is a partnership "not a merger or an acquisition." Mixer Shutting Down. “The teams are physically actually close to each other, we’ve been to each other’s offices,” says Spencer. Microsoft is shutting down Mixer and partnering with Facebook Gaming, Dell’s G3 gaming laptop is a bargain at $700, Several laptops and tablets are discounted today, Here are the best Amazon Echo deals right now, The Echo devices get discounted regularly, Here are the best AirPods deals you can get right now, Sign up for the The service was originally launched in January 2016 as Beam, however, it was acquired by Microsoft in August, the same year, and renamed Mixer in 2017. ", However, whether or not Mixer Partners ultimately transition to Facebook Gaming is "completely optional," according to Facebook's Symonds. Microsoft is closing its Mixer service on July 22nd and plans to move existing partners over to Facebook Gaming. Microsoft will now keep hold of the technology that has powered Mixer and supported collaborative and low-latency streaming features. Ninja, Shroud, and other top streamers are now free to rejoin Twitch or stream on Facebook Gaming. Microsoft is shutting down its video game streaming platform, Mixer, after its growth failed to meet the company's expectations. Microsoft is closing down its Mixer streaming service and partnering with Facebook Gaming. Gaming's biggest names are ditching Twitch for $10 million contracts. Mixer will transition its … Club Deadspin Mixer Platform Shutting Down July 2020, Merging with Facebook Gaming. On Monday, Microsoft made it public that they are shutting down their attempt at a Twitch competitor (Mixer) less than a year after luring Ninja and some other … Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. The companies declined to say how much the deal is worth. Microsoft Mixer is closing down July 22. All rights reserved. It’s a vision that’s very similar to Google’s ambitions with Stadia, but Mixer has lacked the scale and viewership to truly deliver this more broadly. GameCentral Tuesday 23 Jun 2020 9:25 am. Microsoft announced today that the company will be shutting down its streaming site Mixer on July 22 and will partner with Facebook Gaming moving forward. The company said Monday it is partnering with, "The success of Partners and streamers on Mixer is dependent on our ability to scale the platform for them as quickly and broadly as possible," Mixer said in a. newsletter, reaching 2 billion gamers with its vision for xCloud. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Existing Mixer Partners will be granted partner status with Facebook Gaming, and any streamers using the Mixer monetization program will be granted eligibility for Facebook’s Level Up program. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. a quick video about the huge news that Mixer is shutting down. While this seems to be the end for Mixer… The A.V. Microsoft is shutting down its video game streaming platform Mixer after its growth failed to meet the company's expectations. Mixer’s four-year-long attempt to dethrone Twitch is over. Why is Mixer shutting down? By Krista Noren (Chary) Senior Editor. Mixer, Microsoft's streaming service introduced in January 2016, is shutting down after four and a half years of hosting streams. It seems like this wasn’t enough, however, to keep the platform alive. This decision came seemingly out of nowhere, with software updates and business decisions coming through the pipeline in the week prior. Mixer Shutting Down, Microsoft Partnering With Facebook Gaming Mixer, the streaming service that Microsoft hoped to use to compete with Amazon-owned Twitch, is being shut down … Here's why they're on Parler, Watch this 'infinite' music video of Billie Eilish's 'Bad Guy', Here's how Prop 22 could transform the gig economy, Watch astronauts arrive at International Space Station, See Apple's new Macbooks with the M1 chip, Watch: People travel in Virgin Hyperloop for the first time, An online movement has these Trump supporters convinced the election was stolen, Disney's new robot has a creepily human gaze, Watch this flying car complete its first flight, Fact-checker calls the person who sent him a death threat, This fourth-grader doesn't have WiFi at home. On Monday, Microsoft announced that it is shutting down Mixer, its livestreaming … Microsoft shutting down Mixer after spending MILLIONS on Fortnite pro Ninja – will tell people to use Facebook Gaming Charlotte Edwards , Digital … It’s an interesting move to say the least, and has been met with a fair amount of backlash. Microsoft will partner with Facebook Gaming to help Mixer partners and streamers transition to Facebook Gaming before Mixer shuts down. So he walks to school. Mixer was downloaded around 3.4 million times by first-time users across the App Store and Google Play globally since the beginning of this year, a 23% decrease from the same period in the year prior, according to estimates from mobile app research firm Sensor Tower. A representative for Ninja did not immediately return a request for comment on whether he plans to switch to streaming on Facebook Gaming. Factset: FactSet Research Systems Inc.2018. To learn more or opt-out, read our Cookie Policy.
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