The design made major waves in 1985 when it debuted in a pack of colour-coordinated products for university programmes. Read on for a look at the history of Nike's original team shoe in the 'Be True to Your School' Nike Dunk. Signature Status. 1985 Nike Be True To Your School Poster. 1985. Originally named the “College Color High”, the Nike Dunk was a mash-up design comprised of elements found in the Air Jordan 1 and Nike Terminator. Bearing a resemblance to both the Jordan I and Nike Terminator, the upper featured subtle tweaks, a sort of middle ground between the two aforementioned silhouettes. NIKE DUNK HIGH SP "VARSITY-MAIZE" Tweet; Share on Facebook . Long regarded by many sneakerheads as one of the most significant editions of the Dunk because of its multifaceted relevance, the black and yellow palette has represented, among its many appearances, the Iowa Hawkeyes and the Wu-Tang Clan. At the hegemonic accent of the Wu-Tang Clan, Nike partnered with the hip hop movement and cemented massive following for the sneaker series. One of the most iconic basketball sneakers created by Nike\, the Dunk originally made its debut in 1985. Here at Union Room we are always interested in what a few brands are up to, one of those brands is Nike. The Dunk brings together some of Nike Basketball’s best hits – namely the Terminator and the Air Jordan I. In our most recent project, we partnered with Nike for its new training campaign: Just Don’t Quit. The Maize and blue colorway was one of the seven original Dunk High colorways that debuted in 1985 as part of Nike’s College Colors Program, a campaign that brought school-spirited colorways to footwear in college basketball. Original catalog pages from Nike Basketball’s 1985 footwear collection. The debut of Nike Dunk in 1985 with an evolved silhouette compared to her older sister, Air Force 1 born in 1982, gave a boost to basketball culture in a totally unexpected way. We have seen our fair share of various Nike Dunk iterations being released in the last few months with the most recent being the Nike Dunk High Michigan. Dressed in a Varsity Maize and Midnight Navy color scheme. The Story of Dunk is the second oral history of a Nike sneaker to receive a documentary treatment this year. Inspired by the sneaker’s original 1985 campaign and reimagined through Virgil Abloh’s polarising mind, they each feature distinctive colour blocking and now-iconic Abloh details. 1985 - Original release. The Air Jordan I, which was a clone of the initial Nike High Dunk, was also massively popular. Nike has certainly evolved since its first campaign, yet JUST DO IT remains the blueprint for many of Nike’s marketing initiatives. Honoring the 1985 “Be True To Your School” campaign, the UNLV theme will grace the Dunk again this time on the Low variation in 2021. Nike turned to Air Jordan 1 designer Peter Moore, who delivered a design later known as the Nike Dunk High. - Advertisement - The advertising tagline ‘Be True to Your School’ emerged and centered around 12 key schools. Originally appearing in 1985 as a part of the "Be True To Your School" pack, Nike's "Syracuse" and "Kentucky" Dunk High sneakers were delivered alongside five other colourways to represent each individual college. The Nike Dunk Low SP „Community Garden“ works completely without any leather – its upper is made from recycled canvas. The dunk has seen a sudden resurgence after various celebrities were seen wearing the silhouette along with a few high level collaborations, most notably Travis Scott. Featured on the Dunk High in 1985, the UNLV theme will once again show its pride on a Dunk silhouette over years later. It only helped to boost Nike’s popularity into greater heights. Lets take a look at the evolution of their advertising since the company was founded in 1964. The Nike SB Dunk Low “Chicago” is dedicated to the styling and color block used on the original Air Jordan 1 of the same nickname from 1985. Following up to the fitness-inspired editorial showcasing its collaborative adidas Consortium Response CL silhouette, Copenhagen-based sneaker retailer NAKED now returns with a collegiate take on the Nike Dunk High SP “Varsity Purple.” Dubbed the “University of NAKED Copenhagen,” the latest editorial highlights the violet release and is modelled by friends of the brand. White the original pair released as a Dunk High within Nike’s “Be True To Your School” pack from 1985, the “UNLV” colorway will be returning in 2021, but as a low-top. The 1999 'Iowa' Nike Dunk High, Image via Stadium Goods After kicking off the year with the return of OG Dunk Low colorways, Nike has welcomed the 1985 … In 1985, the Swoosh was in a very unique position with all four teams in the NCAA Final Four being Nike schools. Based on the Nike Dunk High, this latest example takes on the Yellow and Black colour way seen on the 1985 ‘Iowa’ Dunk and most recently, the 2012 ‘Varsity Maize’. Designed by Peter Moore – the man responsible for a little known trainer called the Air Jordan I – the Dunk’s working title was “ College Color High”. The shoe made its debut in the form of Nike’s college basketball campaign labeled, “Be True To Your School.” The colorways debut were associated with universities such as UNLV, Kentucky, and Michigan, and were seen as Nike's first team shoe. College Colours teams included UNLV, Arizona, Iowa, Georgia, Syracuse, Georgetown and Kentucky. Thus, the shoe is not only inclined to animal welfare, but also follows the Nike campaign “Move to Zero”, which aims to manufacture products without producing CO2 and waste. This week Nike teased fans worldwide with “The Story of Dunk”, a feature on the SNKRS app. The sportswear giant first introduced the Dunk in 1985 by releasing series of styles called “Be True to Your School,” with each colorway representing a different Nike-sponsored college. Following last week’s release of the Nike Dunk High Spartan Green, Nike is bringing back an 80s basketball classic with the Nike Dunk High Michigan.The Maize and blue colorway was one of the seven original Dunk High colorways that debuted in 1985 as part of Nike’s College Colors Program, a campaign that brought school-spirited colorways to footwear in college basketball. A tribute to Michael Jordan’s all-time classic signature shoe, this “Chicago” Dunk is almost a spitting image of the Jordan 1 Low. Nike are preparing to release another Dunk High colourway from the OG 1985 Be True to Your School series: the ‘Varsity Maize’. The Nike College Colors program was officially established. The memorable ‘Be True to Your School’ print ad features the Nike Dunk as the centerpiece of Nike’s College Colors program, the first campaign featuring bold colors on basketball shoes. One of Nikes earliest advertising campaigns was the ‘There is no finish line’ campaign, created by John Brown and Partners. Originally sketched by former Nike creative director Peter Moore (the same who designed the Jordan I), the Dunk was conceived as a natural evolution from the Air Force 1 that debuted three years prior. Early advertising. The memorable ‘Be True to Your School’ print ad features the Nike Dunk as the centerpiece of Nike’s College Colours program, the first campaign featuring bold colours on basketball shoes. Teaming up once again, Nike and Off-White present a pack of Dunk Lows, in true Be True To Your School style. To follow the “Pro Green” colourways releasing this week, the Swoosh brand will be bringing back the Nike Dunk High “Michigan”, which last released back in 2006 as part of Nike’s College Colors Program.. To finish off the 35-year anniversary of the original launch of the Nike Dunk, the Swoosh is bringing back an all-time classic of this historic silhouette: The Dunk High Varsity Maize/Black. Fun fact: the Dunk’s working title was the College Colour High, and it was intended for collegiate-level players. Using a unique advertising campaign and getting college schools involved, the brand launched the Nike Dunk series that would use the respective schools colors. Indeed, the monumental Be True To Your School campaign featured the Dunk front and centre, with colours to … Nike delivers innovative products, experiences and services to inspire athletes. The “Be True To Your School” campaign was subsequently born and seen a revitalization this year with the release of many iconic Dunks. As the shoe aged, the Nike Nike Archives: The Dunk. Now, the legendary American sportswear brand present a duo of Dunk Low sneakers cast in the iconic Kentucky and Syracuse colours for the first time. Before cementing its status as a streetwear icon and skateboarding staple, the Dunk began its journey on the university hardwood. A spinoff off of the iconic slogan, Just Don’t Quit coincides with the release of the Metcon4 training shoe. The Nike Dunk High “Michigan” brings back the classic colorway on the popular Dunk silhouette. Style :318403-141 Colorway :White/College Blue-Chrome-Deep Red Nike’s famous ‘What The?’ concept started with the Dunk Low SB ‘What The Dunk,’ which released as part of a marketing campaign for Nothing but the Truth, Nike SB’s first skate film featuring Nike Read More The most noticeable difference from that latest release is the removal of the stark black midsole and instead, in its place is a crisp white. The Nike Dunk High was originally released in 1985. The Nike Dunk was originally created in 1985 and released to the general public. ICONIC DESIGN.
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