If you're looking for a Slogan for your product or company, you're at the right place. Original catalogue pages from Nike Basketball's 1985 footwear collection. “Even if it means sacrificing everything.”. Look for new features the first Tuesday of each month throughout the basketball season. Mulder’s inspiration behind his exclusive colorway drew influence from his first pair of Nikes, which were white and blue tennis shoes. The Dunk’s various colorways mimicked those of college basketball teams with the tagline “Be True to Your School” and were marketed specifically to players from these teams and fans. During the summer of 1985, Nike delivered footwear in the school colors of popular basketball programs allowing fans to support their favorite teams from head to toe. A First Look at Supreme's Upcoming Nike SB Dunk Low FW20 Collaboration. Regardless, the runway appearance was proof that, after years of lacking relevance, Dunks were poised for a comeback. The Nike Dunk High is dressed in a minty “Barely Green” leather base with black patent leather overlays and Swoosh. (Valentyn Ogirenko/Reuters) Manufactured with a fresh, light green leather base and black patent overlays, the mint green laces offer more visual hierarchy, while the NBA logos on the heel provide further context for the silhouette. The advertising tagline ‘Be True to Your School’ emerged and centered around 12 key schools. Designed for NCAA athletes (and their respective fans), the Dunk was an attempt to capitalize on the collegiate leagues' growing appeal. Pearl Washington of Syracuse University and Mark Jackson of St. John's University both wearing the Nike Dunk in team colors on Feb. 1, 1986. Richard Mulder was one of the original four Nike SB team members who also had one of their own signature colorways of the Dunk Low. 2001. With eager collectors blogging about every single release, however, suddenly buying and trading became a real possibility. Initially released as a college basketball sneaker, the Dunk’s various colorways mimicked those of Nike’s biggest college basketball partners. Funnily enough, almost a decade after the market collapsed, SB Dunks are once again coveted. Now, not only did Supreme pull from those subcultures, with the release of a premium SB Dunk, it had an even bigger spotlight. Still, Nike yearned to dominate the youth sneaker market. Nike releases its Dunk basketball shoe. “Believe in something,” the ad stated. In 2015, Nike re-released several colorways from the “Be True to Your School Pack.” Honoring the shoe’s 30th anniversary, this retro was unlike the prior two, which featured offbeat reworks like “vintage” leather or ostrich leather-embossed swooshes. The indelible element may b… A slogan is a brief and indelible phrase that encompasses an offering’s appeal. Football is everything. Yet, despite notable releases in the early-2010s, for some reason, the market imploded. Much of their success can be attributed to a 30-year old 3 word slogan “Just Do It.” Leaving it all on the field. In 1999, after 14 years, Nike finally re-released the “Be True to Your School” pack for the first time, adding a number of extra colorways to boot. 1985 represents for Nike one of the fundamental turning points in the history of the company, basketball is ready to become the main American sport and Nike launches the Dunk. The advertising tagline ‘Be True to Your School’ emerged and centered around 12 key schools. Nike and Adidas both launched their first knitted running shoes in 2012. @repgod888. The Just Do It Nike campaign was inspired by none other than the serial killer Gary Gilmore. Since its introduction in 1988, the sports brand has produced dozens of classic advertisements. A silver NBA logo commemorating the All-Star Game in Indianapolis appears near the heel. Original catalogue pages from Nike Basketball's 1985 footwear collection. Referred to as the “Colors By” series, the pack was entirely intended for skaters. Use this Free Slogan Generator Tool to make your own catchy Slogans! Not only did colorways sell out, but demand was so great that riots ensued, most famously over Jeff Staple’s infamous “Pigeon” SB Dunk lows. Each of them had spent years developing its own version of the shoes. College Colors teams included UNLV, Arizona, Iowa, Georgia, Syracuse, Georgetown and Kentucky. ... Nike first used the slogan in a commercial last year but never filed a trademark application for the phrase. 2 of 10. With fans sick of the never-ending retros and cyclical drop cycle, many attempted to track down the true OGs—most notably 1985 Jordan Is—but additionally, vintage Dunks. In Greek mythology, Nike is the winged goddess of victory. However, Nike desired to extend from basketball only to lifestyle footwear. History of Nike SB Dunks. The Nike Dunk High is in the midst of an Air Jordan 1 type of moment, with just about any well-blocked pair having no problem selling through. Founded in 1964, the company has grown to become the most valuable brand among sports businesses, valued at $29.6 billion as of 2017. Danny Supa’s colorway of the SB Dunk Low was the second iteration … Celebrate 15 years of the Nike SB Dunk with a look back at the iconic designs. Short-term memory is shorter than you think! This simple phrase became the face of what many now consider to be an ingenious sports marketing campaign. @repgod888. some of the most iconic designs since 2002. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore ’s last words: "Let's do it." 1 of 10. Though skaters had worn Nike Dunks and Jordan Is for years, Nike failed to create a successful skateboarding division. The history of the Nike SB Dunk reads something like a sneaker-world fairytale. Even if it means sacrificing everything," and the classic Nike slogan, "Just Do It." Instead, it was a college-centric basketball shoe. And victory is what Nike does best! The shoe is constructed with a white leather upper that sits atop a black outsole, finished off with a contrasting infrared swoosh and the legendary "Just Do It" slogan on the tongue. The Dunk’s upper took cues from the Air Jordan I and the Nike Terminator; interestingly, the three shoes were all developed by the same design minds. Dunks performed especially well amongst younger males who adored their bold collegiate colorways, then a rarity. The first Dunk campaign' slogan was Be True To Your School, a statement that clearly recalls basketball players and their fans. Besides being created from the same mind, the common fact that bonds the Air Jordan 1 and Dunk is the connection to the skate culture . Inside Access It’s empowering. The poster was an instant hit with consumers and has became legendary in the design industry for pretty much launching the advertising ethos of Nike itself. Each of them had spent years developing its own version of the shoes. Building off the hype, over the next year Nike dropped a slew of Dunk Lows in the “Be True” colorways, coinciding with the shoes' 35th anniversary. Named after the interstate highway he drove along, the sneaker finally released in March 2002 following a warm reception and extensive endorsement courtesy of team rider Reese Forbes. The next part of the definition terms slogans as an “indelible phrase”. The Nike Dunk SB Low Pro SB Tiffany was released in 2005 and, according to the Complex Sneakers website, was one of the brand's first designs to "drive nearly everyone crazy." The Frame x Nike SB Dunk Low will be released exclusively at Frame skate shop on Dec. 2 followed by a global release on the SNKRS app and at select Nike SB stockists on Dec. 5. 1985 – The Dunk, designed by Peter Moore, dropped in the same year as the Air Jordan 1.It first appeared as a college basketball sneaker and came in various colorways to rep the different teams. The Nike Dunk’s 1985 debut, with an evolved silhouette from its big brother, the Air Force 1 born three years prior, showcased design lines with bold color blocking. 7. With a last was based off of the Nike Legend—at the time Nike’s most successful basketball shoe—the shoe did not particularly stand out from the rest of the Nike line-up. There exists a psychological rationale for this – it is believed that it takes almost 7 seconds to form a first impression. Furthermore, considering how it fell out of fashion multiple times, what caused the recent resurgence? Still, it remained a reliable casual sneaker, introducing subtle changes over the following decade including a nylon tongue to reduce weight, a shorter shaft and an augmented, thicker swoosh. He reasoned Nike should reengineer the Dunk, and create a version specifically for skaters. Since its introduction in 1988, the sports brand has produced dozens of classic advertisements. AD. The shoes associated tagline, “Be True To Your School,” reflects how Nike marketed the shoe to both basketball players and fans alike, as a way to showcase collegiate pride. From the unreleased Paris Dunks—the most expensive pair on the market—to the trio of "Bear" Dunks (inspired by the story of Goldilocks) with exterior fur, SB Dunk mania flourished. Originally named the College Color High, the shoe somewhat randomly coincided with the 40th anniversary of the “first” slam dunk, leading to a last minute name change. The Nike SB Dunk Low “Pink Pig” will be dropping next year in 2021 although a drop date has not been announced or scheduled. Nike Dunk Low. 1985 represents for Nike one of the fundamental turning points in the history of the company, basketball is ready to become the main American sport and Nike launches the Dunk. Now, many of the most coveted dunks are once again surging in price, and shoes that were worth less than a $100 in 2016 are selling for thousands. Self-discipline. Much like its SB counterpart, the Nike Dunk Low is a low-profile sneaker that launched as a basketball shoe before becoming a go-to sneaker for casual wearers and skaters. Though a Dunk high has yet to make an appearance, we’re sure they are coming down the pipeline. While these geographically-limited Dunks had existed for a couple years, before the dawn of forum culture, it was nearly impossible to know about them—let alone buy them—if you lived outside the immediate area. On the other hand, its skate-specific cousin exploded. The Nike Dunk was originally introduced in 1985. In hindsight, the drop was a pivotal moment in modern menswear history. A first look at the Nike SB Dunk Low Atmos Elephant' colorway surfaces on social media. They were by no means a smash success in comparison to other Comme des Garçons x Nike collaborations—though the $400 price tag may have been a major impediment. Though a strong string of releases over the past few years have helped rehabilitate the SB Dunk’s image—including the latest SB Dunk Low “Lobster” in collaboration with Boston based retailer Concepts—in reality, it is Travis Scott who is owed a large amount of credit. For versatility and comfort, Nike Dunks introduced between 1998 and 2000 featured a nylon tongue, which further endeared the shoe to skateboarders for their versatility and movement for skate. Nike collaborate with a clothing company for the first time. The Nike College Colors program was officially established. The memorable ‘Be True to Your School’ print ad features the Nike Dunk as the centerpiece of Nike’s College Colors program, the first campaign featuring bold colors on basketball shoes. Last year, Nike, the world’s top athletic apparel brand spent $3.58 Billion on advertising. Though still based on the basketball shoe, Bodecker and the rest of the SB team knew that the SB Dunk should be skateboarding specific and directly acknowledge skate culture. The first ever non-Jordan sneakers to feature elephant print, the Supreme SB Dunks were the last figurative brick in the wall, and by September, 2002, every Nike collector in the game was after them. In 2001, Nike tapped Stussy for the first-ever brand collaboration Dunk. With links to sneaker tourism, skateboarding, streetwear and runway appearances, the Nike Dunk is a focal point of not only sneaker culture, but men’s fashion at large. The year was 1985. Additional features include mint green laces, a white midsole, and black outsoles. Nike SB Dunk Low "Crater" retains the usual rough details of recycled shoes. Both the upper and the sole are made of grainy materials, reflecting the concept of "garbage recycling". The first ad for the Dunk showcased all these colorways with the slogan “Be True to Your School.” Nikes’s 1986 “Be True To Your School” ad for the “College Basketball Color Program” In 1998, the Dunk was reissued for the first time, beginning a long history of Nike whoring out the silhouette, without ever actually just making it all the time, like they do with AF1’s. Expected to release early on next year, here is a first look at the Nike SB Dunk Low Pink Pig. At Runaway Motel, Parris Goebel Creates Everyday Clothes That Make a Statement. As early as 1986, Dunks were spotted in skate videos—most notably NYC-based SHUT Skates crew members in Iowa Dunk His–and by the early-'90s many of the skate community’s most notable figures—from the Z-Boys to Mark Gonzales—would skate in Dunks. Nike SB Dunk Low “Paris” Release Date: August 2003 Significance: This pair was also part of the … How did an eerily similar Nike silhouette gain such a fervent following? 7. The Nike Dunk SB Low Pro SB Tiffany was released in 2005 and, according to the Complex Sneakers website, was one of the brand's first designs to "drive nearly everyone crazy." below. In anticipation of the shoe’s release, Nike launched the now-iconic “Be True to Your School” collection, one of the most effective (if unanticipated) advertisements in the brand's then-nascent history. The Nike Dunk was originally created in 1985 and released to the general public. Though often described as a precursor to the Jordan I, in reality, the Dunk was released slightly after the initial Jordan model, which was personally developed to sway Jordan himself to sign with a swoosh. In fact, the most memorable aspect of the sneaker was its debut marketing campaign. As of 2020, though, that’s all changed. The Nike Dunk High is dressed in a minty “Barely Green” leather base with black patent leather overlays and Swoosh. In 2001, the late Sandy Bodecker was named general manager of Nike SB, with the task of revamping Nike’s struggling skate business. 1996 - Nike signs Tiger Woods. Today, the shoes are some of the most valuable and sought-after dunks on the market and sell for tens of thousands of dollars... that is, if you can find them. This is because slogans are meant to be memorable and catchy. Nike Dunk Low. The answer is a long history of beloved colorways, clever collaborations and leveraging its own cachet. First Look at Nike SB's Dunk Low "Pink Pig" Inspired by the Porsche 917/20 race car that debuted at the 1971 24 Hours of Le Mans. Partly spearheaded by the godfather of Japanese streetwear himself, Hiroshi Fujiwara, the CO.JP exclusives were so enticing that eager fans literally made trips across the globe for an opportunity to score a pair, later referred to as “sneaker tourism.” During these trips, sneakerheads naturally went shopping, and in doing so, discovered and exported the countries most notable streetwear brands back to the states. A first look at the Nike SB Dunk Low Atmos Elephant' colorway surfaces on social media. The Dunk drew its eventual name from the shoe last on which it was created―the same last used to make the Nike Legend, considered the best fitting basketball last at that time. Promotional imagery for the Off-White x Nike Dunk release, Tags: sneakers, a-p-c, apc, jordan-1, travis-scott, skateboarding, basketball, nike-dunk, nike, fraser-cooke, gimme-5, futura, virgil-abloh, off-white, stussy, supreme, sb-dunk, nike-sb, Jeff Staple’s infamous “Pigeon” SB Dunk lows, Nike SB dropped countless collectible dunks. Nike Dunk. Not only was he a member of the first four team riders, but his shoe was also the first Dunk SB ever. Oh, and BTW the name Nike is actually female. Still, Nike yearned to dominate the youth sneaker market. At first, they didn’t really like the slogan but still used it in their ads. But what Nike fans might not realize is that the phrase is also quite morbid. Scott even designed an exclusive “Cactus Jack” SB Dunk as part of his on-going collaboration with the brand, as clear a sign of his commitment to the silhouette as any. Expected to release early on next year, here is a first look at the Nike SB Dunk Low Pink Pig.. Though Supreme was still very much a skate brand, since it opened in 1994 punk and hip-hop were both key influences. Nike Basketball 2000-2013 Nike debuted the new Nike Shox footwear cushioning system in 2000 in Sydney, based on development and design concepts spanning more than 15 years. In anticipation of the shoe’s release, Nike launched the now-iconic “Be True to Your School” collection, one of the most effective (if unanticipated) advertisements in the brand's then-nascent history. Team first. Eventually word got out and considering the incredible rarity, a legend was born. Both the upper and the sole are made of grainy materials, reflecting the concept of "garbage recycling". Feel free to check out first look images of the upcoming rendition below and make sure to follow JustFreshKicks for updates and more of the latest sneaker news from your favorite sneaker brands. When Gilmore was executed before a firing squad in 1977, his last words were, "Let's do it." An … A Shoe For Every Subculture: A Brief History of the Nike Dunk. Bodecker’s solution was simple: Instead of searching for an entirely new silhouette, Nike would make subtle tweaks to a sneaker skaters already wore. The silence before the storm. Four decades after the inception of the slam-dunk, Nike was just over 10 years old and basketball’s popularity was surging. The original Dunk High was Nike’s first-ever team shoe. The Nike College Colors program was officially established. Though mainline dunks largely fell off, throughout the '00s Nike SB Dunks were at the center of sneaker culture. Simultaneously, Nike SB dropped collaborative Dunks with both Zoo York and Chocolate—landmark skate brands at the time—and, eventually, Supreme. Of course, the powers that be noticed, and soon enough everyone from Virgil Abloh to Kim Jones were on the hunt for these vintage silhouettes. Besides being created from the same mind, the common fact that bonds the Air Jordan 1 and Dunk is the connection to the skate culture. Suddenly, a once niche subculture—collecting Nike sneakers–was household knowledge and the Nike Dunk was at the center of it. Specifically, Abloh tapped into Dunk lows inspired by the “Be True” colorways, the trio—UNLV, Michigan and Celtics colorways—featured orange bungee cord speed lacing system, an orange hang tag below the swoosh and the patented plastic velcro attachment. Oh, and BTW the name Nike is actually female. The shoe launched at the perfect time, energizing basketball culture in unexpected ways. By the mid-2000s, with a renewed interest in Jordan retros, Dunks began to falter; despite “Be True” retros in 2003 and 2012, respectively, for the most part consumers lost interest in the silhouette. A noted SB fan, Scott is regularly caught in some of the rarest SB Dunks out there, introducing a new, younger generation of fans to shoes they largely missed out on. With a number of notable celebrity endorsements, the full backing of Nike and a renewed interest in the SB back catalog, the Dunk wave has finally arrived. Over the next five years, Nike SB dropped countless collectible dunks, ranging from collaborations with graffiti artist Futura (the D.U.N.K.L.E.S) to Guns 'n Roses homages. First Look: Nike Dunk High All-Star Nov 23, 2020 Said to be a part of next year’s Nike/Jordan Brand All-Star 2021 collection, here is a first look at the Nike Dunk High All-Star. The CO.JP Dunks were not the sneaker’s only ties to streetwear. Nike SB Dunk Low "Crater" retains the usual rough details of recycled shoes. It leaves no room for excuses. As the world united around the “we are the world” anthem and moviegoers went back to the future, basketball hit its stride in 1985. Conceived thanks to the restlessness of a group of young designers, the Nike Dunk basketball sneaker took very little time to become a cult even in the streetstyle world. That is $113.52 a second. Celebrate 15 years of SB Dunk with stories behind. Nike SB Dunk Low "Crater" inherits Nike's recycling and environmental protection concept, using the same material as the Space Hippie trash shoe series. But, despite playing second fiddle to one of the most successful Nike sneakers of all time, the shoe took on a life all its own, quickly diverging from its intended audience and finding new life in a variety of subcultures. In order to bring this to life, Bodecker enlisted four skaters—Reese Forbes, Gino Ianucci, Richard Mulder and Danny Supa—as the face of Nike SB. The very first campaign featuring the now iconic slogan “Just Do It” launches. Nike has been using its "Just do it" slogan for over 30 years. It was introduced as part of an August 1985 basketball campaign that included color-coordinated footwear, apparel and bags. Naturally, they were a huge hit. It will go down as one of the most pivotal years for Nike Basketball as it marks the year the Nike Dunk was born. Though it may not hold the esteem of its predecessors, the Dunk persevered, and through focusing on colorways, collaborations and avoiding unnecessary design updates, it went from fresh to stale to vintage and back again. 1988 | The Beginning What says JUST DO IT more than 17 morning miles? Additional features include mint green laces, a white midsole, and black outsoles. FPAR x Nike SB Dunk High Release Date: October 25th, 2019 $125 Style Code: BV1052-001 First Look: Nike Dunk High All-Star Nov 23, 2020 Said to be a part of next year’s Nike/Jordan Brand All-Star 2021 collection, here is a first look at the Nike Dunk High All-Star. Nike responds by instating its first factory codes of conduct. Using a unique advertising campaign and getting college schools involved, the brand launched the Nike Dunk series that would use the respective schools colors. “The first hit of the game. The original Dunk High was Nike’s first-ever team shoe. Teams like UNLV, Michigan, St. John’s, Syracuse, Iowa and Kentucky (amongst others) all received the “Be True” treatment. Even if it means sacrificing everything," and the classic Nike slogan, "Just Do It." And victory is what Nike does best! It was around the same time that vintage sneakers began trending in earnest. The choreographer redefines the meaning of active with a versatile collection. In Greek mythology, Nike is the winged goddess of victory. The Oberlo Slogan Generator is a free online tool for making Slogans. A skate specific design, the Nike Dunk SB, was eventually introduced in 2002. In 2002, Bodecker visited local skate shops with a new grey and navy “I-95” SB Dunk Low. The memorable ‘Be True to Your School’ print ad features the Nike Dunk as the centerpiece of Nike’s College Colors program, the first campaign featuring bold colors on basketball shoes. Largely influenced by London-based Gimme Five (the company’s European distributor at the time), the design was the product of Gimme Five founder Michael Kopelman, Simon Porter and Nike creative guru Fraser Cooke. The memorable ‘Be True to Your School’ print ad features the Nike Dunk as the centerpiece of Nike’s College Colors program, the first campaign featuring bold colors on basketball shoes. In order to make the SB suitable for skating, padding was added to the insole to reduce impact, while the sole—originally designed for the hardwood—was swapped for a thicker rubber better suited for traction against griptape. Nike SB Dunk Low "Crater" inherits Nike's recycling and environmental protection concept, using the same material as the Space Hippie trash shoe series. ‘Just Do It’: The surprising and morbid origin story of Nike’s slogan Men walk past a Nike store in Kiev, Ukraine, on Aug. 14. A silver NBA logo commemorating the All-Star Game in Indianapolis appears near the heel. The most popular skate shoes at the time—by the likes of Emerica, éS, DC and Osiris—were wide, bulky behemoths. The Dunk’s outsole resembled the same traction design of the Air Jordan I, which launched just months before. The StrangeLove Skateboards x Nike SB Dunk Low Is Restocking. A street fight. Nike is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment. Its colorways didn’t inspire the entirety of the youth niche back then, but it sure did lay a foundation for cultic loyalty. It was a smash success. Be it shifting taste, or the rise of new sneaker lines (like Yeezy), for some inexplicable reason, shoes once considered “grails” were no longer even in the conversation. The storm. Where it all started. By Eric Brain. The Nike X Stüssy dunk has a strong London and Gimme 5 (Stüssy’s UK distributor) influence – the shoe is the combined work of Michael Kopelman, Simon Porter and Fraser Cooke. Watch skate videos of the Dunk in action and shop new releases. Nike has been using its "Just do it" slogan for over 30 years. Not only was he a member of the first four team riders, but his shoe was also the first Dunk SB ever. The origin of the famous Nike slogan may surprise you. In the 1980s, college basketball was reaching new heights among a wide age range of athletes and fans. One of Nikes earliest advertising campaigns was the ‘There is no finish line’ campaign, created by John Brown and Partners. Featuring as part of Nike’s All-Star 2021 collection, the Nike Dunk High ‘All-Star’ is composed in ‘Barely Green’, black, and white. Though they failed to make a large impression, Nike Dunks were suddenly on people’s radar. As “College Color” implies, the Nike Dunk was designed as a shoe for college basketball teams. For many of the first “sneakerheads,” their primary focus was collecting not only the “Be True” pack, but regional exclusives as well. Shortly after the release, an apparel collection in similar colors to the limited “Wotherspoons” released, draped in the slogan previously used for the shoe. [2] The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. When the sneaker was first teased in 2017, the slogan “Have a Nike Day” was being heavily associated with the shoe and its marketing. Not only is the sneaker back in full force, boasting Off-White and Travis Scott collabs and a number of successful retros, but its sister sneaker, the SB Dunk is once again a hypebeast must-have. Pairs that just a few years prior commanded hefty four figure sums by 2015 were essentially worthless. The style is reportedly releasing in November. The Nike SB Dunk Low “Pink Pig” will be dropping next year in 2021 although a drop date has not been announced or scheduled. However, since Nike patented its technology first, it was able to start selling its Flyknit sneakers in February, … The release strategy created an unprecedented demand, and set the stage for the golden era of Nike Dunks. Nike’s first spot using its new slogan, featured an 80 year old runner, Walt Stack, providing inspiration for everyone to get active. The Nike Dunk, established 30 years ago, transcends decades, crossed over sports and fashion and is now firmly recognized for its performance and street style. Its colorways didn’t inspire the entirety of the youth niche back then, but it sure did lay a foundation for cultic loyalty. The very first campaign featuring the now iconic slogan “Just Do It” launches. Originally sketched by former Nike creative director Peter Moore (the same who designed the Jordan I), the Dunk was conceived as a natural evolution from the Air Force 1 that debuted three years prior.
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